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Downtown Strategic Planning & Economic Development

Through Downtown Strategic Plan sessions, the Common Council has identified retail recruitment and retention in Burlington as a priority. This activity isn’t something that the City can accomplish on its own.  The best retail recruitment programs and existing business community cultures are created by a joint effort that includes involvement from key players within the business community, service organizations, government and residents alike. 

Downtown SP 2008.gif
View the City of Burlington
2016 Downtown Strategic Plan
 Strategic Plan 2016.gif
View the City of Burlington
2016-2019 Strategic Plan

Ongoing Workshops and Strategic Initiatives
The finalized Downtown strategic planning process involves ongoing group meetings run by volunteers and business owners for each of the following strategic initiatives:

  • First Impressions & Connect Communities
  • Forums for Downtown
 Economic Vitality
  • Surveys & Marketing Financial Incentives
  • Marketing, Recruitment and Redevelopment with Real Estate Professionals
  • Marketing and Enhancing Downtown

Details, Agendas, Minutes & Documents

First Impressions & Connect Communities
Participate in UW-Extension's First Impressions program and/or schedule field trips to comparable cities to establish vision and best practices for downtown Burlington. 
View Agendas  View Minutes 
Forums for Downtown
Host quarterly downtown forums featuring topics of interest including: Available sites, new businesses, events, etc. Potential topics might include ‘coffee with a cop’, department head breakfasts, ‘fire safety and ADA for historic buildings’, social media for small businesses, HR & Accounting updates, storefront displays “how to”, update events calendar and store promotions, etc. 
 View Agendas  View Minutes
Surveys & Marketing Financial Incentives
Survey property owners to determine type/size of projects necessary to address deferred maintenance or upgrades to commercial/residential spaces in downtown.

Create marketing materials to promote local, state and federal incentives to facilitate new businesses and/or property improvements. Create marketing materials to summarize local and regional/state resources and promote to property owners.
 View Agendas  View Minutes
Marketing, Recruitment and Redevelopment with Real Estate Professionals
Meet with brokers/developers/real estate professionals to provide relevant materials, communicate desired recruitment targets and priorities, and identify/address outstanding concerns and educate them on market opportunities and available assistance. Update existing community profile, provide to real estate community. Develop materials profiling desired uses, available resources and market opportunities. 
 View Agendas  View Minutes
Marketing and Enhancing Downtown
Engage civic organizations to help market and enhance downtown. Host quarterly meetings to discuss/plan events.Future activities might include coordinated downtown/community cleanup days, potentially in coordination with Earth Day or watershed groups.
 View Agendas  View Minutes

**Interested in joining a downtown group?  Contact Megan Watkins by email or at 262.342.1161 to get involved!

View the 2016 Downtown Strategic Plan working sessions page here.