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Posted on: August 18, 2022

City Approves New Logo and Branding

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On August 16, 2022 the Common Council approved the new logo and branding for the City of Burlington!
The mark itself represents a leaf and stem. It symbolizes life in the City of Burlington and its best attributes: health, growth, Mother Nature (by which we are lucky to be surrounded), hope, peace, unity, and the deep roots many of the City's citizens share and enjoy. Burlington is a little city where people can dream big and live their best lives.

- The top of the leaf suggests quality of life: affordable and comfortable housing, accessible neighborhoods, a thriving economy and convivial culture.
- The left side of the leaf represents all the things green Burlington citizens enjoy –trees, plants, the agricultural fields that surround us, our back yards and growth and renewal. 
- The right side suggests the lakes, rivers and shorelines we share.


Read more about the rebranding process here: https://www.burlington-wi.gov/567/5501/New-City-Logo-and-Branding

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