City Hall United States Flag City of Burlington Wisconsin Flag Chocolate City Logo

City of Burlington Downtown Executive Team

City Hall – Upper Conference Room

Minutes - June 22, 2001

At the meeting this Friday morning, Mayor Lois called the meeting to order at 7:32 a.m. starting with a roll call: Mayor Claude Lois, Mary Brensinger, Jack Eckola, John Ekes, Mike Hohner, Kevin McKillip, John Smith, Tom Stelling, Bill Stone and Jenny Trick. Excused: David Torgler and Dennis Spankowski.

Approval of Minutes. Motion by Mr. Stelling, seconded by Mr. Stone the minutes of the May 25, 2001 DET meeting were unanimously approved.

Review and Discussion Regarding the Implementation Schedule within Master Plan Document.

Mayor Lois began the discussion by reminding the committee members why they were chosen to serve on the DET, that is their linkage to other committees and commissions within the community. This linkage will cause synergy between the DET and these other committees and commissions.

Mayor Lois began the review process of the Implementation Schedule by starting with the first section as summarized by the following:

I. Implementation Organization

1. Create Downtown Executive Team.

Status: Complete

2. Create a comprehensive funding strategy that involves private and public fundraising.

Status: Ongoing; it was the consensus of the attendees that funding strategies will evolve from the various implementation tasks. As an example, as the parking assessment issue concludes, funding strategies will be sought.

3. Organize and execute a "funding summit".

Status: Similar to the above matter

4. Develop a relationship with 501c(3) organization that can access monies for redevelopment.

Status: Complete; relationship established with RCEDC – a 501c(3); outstanding issue relates to the potential redevelopment opportunities that can be utilize said funds.

5. Initiate and manage an Economic Development Fund.

Status: Complete; both the façade grant and Tax Increment District – RLF programs are funded and available for eligible applicants.

II. Comprehensive Redevelopment Tasks

1. Develop and manage a Comprehensive Business Recruitment Program.

Status: Ongoing; Chamber of Commerce has just completed their Strategic Planning process and this activity was one that was identified as a task to undertake. RCEDC Staff was asked to coordinate their efforts with the Chamber.

Further discussion occurred regarding the need to increase the activities hosted throughout the downtown area. Special focus was placed upon activities during the day, that is during normal business hours. These activities would further cause additional pedestrian traffic to potentially increase patronage. Additionally, it was recommended that the retail businesses consider uniform operational hours and consider one evening a week, perhaps Thursday, where the businesses stay open until 8:00 p.m. Further discussion included the potential opportunity to open later, say 11:00 a.m. or noon on the respective Thursday.

It was recommended that a Chamber representative, perhaps Mike Dawson, Chamber President, be invited to the next DET meeting.

2. Work with existing property owners to stabilize private economic base.

Status: Ongoing; some activities could be coupled with Chamber of Commerce initiatives.

3. Coordinate marketing materials and follow-through.

Status: Mayor Lois referred to the web-site and newsletter. Mr. Eckola suggested that marketing material could include visuals (artist rendering) of the Bridge Street improvement and any other available pictures to be posted in areas where there is great traffic; for example, bank lobbies, grocery stores, etc. Further discussion included gaining a bi-weekly update from the respective consultants regarding progress made and work to be completed over the next 30 days. Mayor Lois asked that Ms. Trick contact Kapur & Associates to consider this task.

4. Create a Comprehensive Statutory Redevelopment Plan.

Comment: Refer to Master Plan document, beginning with page 19, wherein areas within City are discussed as well as their respective redevelopment opportunities.

5. Complete adoption of the Historic District

Status: Complete

6. Complete a Downtown wayfinding and signage system.

Status: Wayfinding signage is a current budgetary item. Comments from the committee are to begin implementing the parking lot signage prior to the balance of the wayfinding program throughout the community.

7. City should review Zoning Code to ensure accommodation of parking density.

No comments were provided on this matter.

8. Implement Downtown parking management program.

Status: Mayor Lois referred to the parking meetings that are underway and will consider further action in this regard at the conclusion of the meetings.

9. Create an Urban Design District for planning area.

Status: Comments from group included the Historic District ordinance.

10. Create Downtown Master Architect Program.

Status: Same as item #9.

11. Manage and improve Downtown Special events and festival program.

Status: Chamber as lead role.

12. Create a one-year sunset program for code enforcement.

Status: Mayor Lois referred to the recent hiring of a full-time building inspector and believed this matter should be discussed in a future meeting.

At the conclusion of the discussion regarding the code enforcement matter, further discussion continued about the condition of the sidewalks, entryways and parking lots throughout the downtown area. Mr. McKillip suggested that the City consider an enforcement ordinance, wherein the property owner was required to clean the sidewalk and façade every two weeks. Given the desire to increase pedestrian traffic, he further added, it is necessary to improve the exterior appearances of the buildings. He indicated that this could potentially be a Chamber of Commerce initiative.

Ms. Brensinger referred to the vacant buildings and their storefront windows. She suggested that the property owners could make their vacant storefront windows available for community activity information or other retail displays. She referenced a comparison to a shopping mall displays in various spots that caught your attention and then directed to the property location for further information.

Other Matters.

A copy of the June 14, 2001 Parking Assessment Focus Group meeting summary was provided to the group for their review. Mayor Lois reminded the group that the next Parking meeting was scheduled for June 28, 2001, and encouraged all that could to attend.

Adjournment.

Mr. Eckola motioned and Mr. Stelling seconded to adjourn. All were in favor and the motion carried.

Adjourned at 9:09 a.m.

Recording Secretary – Jenny Trick, RCEDC